How to Make Money Online with Google Ad Manager - EaseClass

Publishers can sell and manage their advertising inventory with ease thanks to Google Ad Manager, an extensive and intelligent ad management platform. We'll examine some of the features that make Google Ad Manager so well-liked by publishers in this piece. We will also look at how GAM may help you get the most out of your advertising spend. Thus, continue reading if you're considering utilizing Google Ad Manager or if you're just interested in learning more!

Here's a rundown of the steps involved in setting up a Google Ad Manager account, along with some crucial advice:

How to Open an Account in Google Ad Manager

Check Your Eligibility for AdSense: Make sure your Google AdSense account is current and in good standing before you get started. AdSense and Google Ad Manager are connected in order to handle payments.

Go to the sign-up page and select "Create account." 

Select the Type of Account: Choose whether you wish to manage the advertising for other businesses ("To manage my business") or keep the account for yourself ("For Myself").

Provide Details: Enter the necessary data, including your name, nationality, time zone, and currency. 

Examine and agree to the terms: Examine the terms of service for Google Ad Manager carefully, then click to accept. 

Complete Sign up: Select "Create Account" to complete the procedure.

Here's a rundown of the steps involved in setting up a Google Ad Manager account, along with some crucial advice:

Important Consideration

Account Type: Agencies and people in charge of several ad accounts are the target audience for the "To manage my business" option. This is what Google Ads calls a Manager Account. 

AdSense Link: An eternal link will be established between your AdSense and Ad Manager accounts. For this step, confirm that you are utilizing the correct AdSense account. 

Approval Process: Google may occasionally need to review and approve your new Ad Manager account.

Version of DoubleClick For Publishers & Google Ad Exchange

It's helpful to quickly review those products, especially DFP, as GAM is a combination of older Google products to make a more fluid procedure to manage campaigns and increase ad revenue. Google DoubleClick For Publishers: What is it? It is Google's trademark ad server that manages all of a publisher's advertising and an all-in-one solution for publisher ad inventory management. In the ad tech industry, this ad server is one of the most popular solutions. It has several functions, including yield management, data management, optimization tools, security, trafficking capabilities, and more. The majority of our publisher partners utilize it as well, and MonetizeMore prefers it as their ad server.

The premium version of AdSense is frequently referred to as Google Ad Exchange. Publishers may access premium advertising brands, a programmatic exchange, and cutting-edge optimization tools by using Ad Exchange. Learn more about our strategy for Google Ad Exchange optimization by clicking this link.

The best features of DoubleClick For Publishers and DoubleClick Ad Exchange are combined into one account with Google Ad Manager. Google feels that their new logo more accurately captures the platform's expanding capabilities in an era where publishers have transformed into multi-platform content providers. All of your ad campaigns are designed and managed in GAM, and automated reporting is available around-the-clock for performance analysis and assessment.

What is Google AdManager (GAM)?

Google Ad Manager is a platform that combines DoubleClick For Publishers and DoubleClick Ad Exchange functionality into a single account. Google feels that their new logo more accurately captures the platform's expanding capabilities in an era where publishers have transformed into multi-platform content providers. All of your ad campaigns are designed and managed in GAM, and automated reporting is available around-the-clock for performance analysis and assessment.

Is Google AdManager a Feature-rich Ad Server?

With their waterfall of EBDA auction structures, Google Ad Manager allows you to execute any kind of programmatic campaign, guaranteed or not. In addition, the platform offers an optimized competition function that enables you to improve the yield of ad inventory across reserved, private marketplace transactions, and open auctions.

Every ad unit has a tag assigned by GAM and inserted on the publisher's websites and mobile applications. The ad tag will send an ad request to the ad server whenever a user visits the website or mobile application. When the ad campaign satisfies Google Ad Manager's requirements, the ad server then displays the advertisement. You may find out which units serve which goods, how much ad revenue is anticipated, and a lot more by utilizing the integrated, configurable reports.

Google Ad Manager vs Google Adsense 

While Google Ad Manager is geared toward premium and enterprise-level publishers, Google AdSense is best suited for beginning publishers. In addition to supporting numerous ad networks and ad exchanges, such as AdSense, AdX, third-party exchanges, and third-party networks, GAM provides fine-grained management.

Difference Between Google Ad Manager vs Google Adsense 

To better grasp the subtle differences between Google Ads and Google Ad Manager, let's examine their individual features. Through the pay-per-click (PPC) system, content-producing businesses and organizations can use Ads (formerly known as Google AdWords) to accurately target and route users to specific web sites.

This platform is a useful resource for advertisers that want to properly market their goods or services. Conversely, Google Ad Manager is primarily designed with publishers in mind, offering them an extensive range of features and tools to improve their ad management capacities.

Publishers can effectively compete for ad inventory by using the Google AdManager user interface to access third-party networks. They may also centralize different inventory types, such as websites, videos, and mobile apps, get access to in-depth insights through tailored reporting, and effectively handle a sizeable percentage of their ad revenue through direct deals from buyers.

Publishers who have access to the Google AdManager user interface are able to:

• Utilize third-party networks in order to fight for available ad space. 

• Get access to more individualized reporting that includes thorough analysis of their ad units. 

• All of their inventory kinds, including websites, videos, and mobile apps, should be centralized. 

• Handle the majority of their advertising income from direct sales to consumers.

Real-time competition was intended to help publishers increase their revenue, which is why Google established Ad Exchange. A whole sales channel is now the main focus instead of an exchange or auction. In order to maximize all partnerships, Ad Manager assists publishers in selecting their ad inventory using reserved and programmatic demand. Authorized buyers have replaced Ad Exchange buyers as well.

Helping Publishers in Making Money in Markets

People are consuming information everywhere they go and content development is changing, which opens up new ad options across a range of screen sizes and properties. Many monetization potential also provide new obstacles, such choosing the appropriate ad units for desktop and mobile platforms, creating yield groups for apps, and more.

You can deliver, measure, and optimize advertising across all platforms and devices, including CTV, AMP, mobile applications, YouTube, and more, all with one platform by using Google Ad Manager.

Helps Protecting your inventory

With all of the fraud issues facing the advertising industry, safeguarding your inventory and your advertisers' brands is crucial. For a publisher, fraud can cause a host of issues, including a deteriorated user experience through the display of unsuitable advertisements, bothersome creatives, and potentially malicious content. To control which advertising you permit to appear on your publisher's properties, the platform offers more than thirty solutions.

Reporting options in Google Ad Manager?

Users of Google Ad Manager have access to an extensive range of reporting options. You can create personalized reports on the platform by selecting your desired time periods, such as week, quarter, month, or any other given duration. With the use of sophisticated filtering options, these reports let you review performance data according to a range of dimensions and criteria. Furthermore, you may utilize pre-built report templates for efficiency, export comprehensive reports in formats like CSV and Excel for additional research, and share thorough report findings with others on a scheduled basis.

Pricing Model for Google Ad Manager

Google Ad Manager's price structure breaks down as follows: publishers get 69% of the money that advertisers spend on the Google ad exchange. Google keeps the remaining 31% as part of their revenue share.

The Impact of switching from DFP to GAM ad Optimization

We have the answer if switching from DFP to Google Ad Manager has proven challenging for you. We've made a guide that walks you through switching from DFP to GAM in order to utilize the new product suite. Take a look at that guide by clicking here.

Examining Google Ad Manager's More Features

Today, we'll examine some of GAM's more advanced features that have the potential to release even greater power and control.

Google Ad Manager Multiple Customer Management Application Steps

Assess your eligibility: Before applying, make sure you meet the requirements by reading over the Google Ad Manager Multiple Customer Management eligibility requirements. 

Select a partner who is Google certified: You must collaborate with a Google-certified partner, such as MonetizeMore, to apply for Google Ad Manager Multiple Customer Management. They may help you with the application process.

Register for Google Ad Manager: Create an account and sign up for Google Ad Manager if you haven't already.

Check who owns the domain: You need to confirm that you are the owner of the domain you wish to utilize for ad serving before you can apply for Google Ad Manager Multiple Customer Management.

Examine Google's Ad Manager policies to make sure your website and ad-serving methods adhere to the rules before submitting an application for Multiple Customer Management. 

Get ready for the application procedure: Get started with the application process by working with MonetizeMore; this may entail supplying documents, creating accounts, and adjusting your Google Ad Manager settings.

Send in your application: After making all the required preparations, use MonetizeMore to submit your application. 

Await approval: After reviewing your application, Google will let you know whether it has been accepted or whether any revisions or more information are required. 

Full onboarding: After you're accepted, cooperate with us to finish the onboarding process, which could include billing setup, training, and adjusting your Google Ad Manager settings.

Start Serving ads: Once you’ve completed onboarding, you can start serving ads through your Multiple Customer Management account.

FAQ

What additional benefits can publishers access when using Google Ad Manager?

By using Google Ad Manager, publishers may receive more sophisticated reporting that provides in-depth insights, helping them to better understand how well their ad units are performing. They can also increase their chances of making money by competing for ad inventory through third-party networks.

How can publishers using Google Ad Manager manage a large portion of ad revenue?

With Google Ad Manager, publishers may control a large amount of their ad revenue through direct deals from buyers, giving them greater control over their ad revenue streams.

What types of inventory can be managed using Google Ad Manager?

games, films, websites, and mobile apps that provide thorough control of different inventory kinds.

How does Google Ads function for businesses creating content?

Retail companies and advertisers wishing to promote particular goods or services can benefit from Google Ads' pay-per-click (PPC) system, which targets consumers and takes them to a targeted web page.

What is Google Ad Manager

Google Ad Manager is an ad server and platform that combines the best For DoubleClick Publishers and DoubleClick Ad Exchange are combined into one seamless account with Google Ad Manager, an ad server and platform. It offers several functions, including the ability to serve ads, aids publishers in maximizing their ad revenue, and allows them to monetise their traffic.

How do I use Google Ad Manager?

You must create an account and begin trafficking your ad inventory through Google Ad Manager in order to use it. In this manner, you can arrange, rank, and optimize your adverts appropriately.

Is Google Ad Manager an ad server?

Indeed, it is an ad server with a plethora of capabilities for optimizing ad revenue.

How much does Google Ad Manager cost?

Google Ad Manager is free to use for users up to a certain number of impressions. For instance, if you are based in the US, Canada, Australia, or New Zealand, you can receive 90 million impressions monthly for non-video ad units. Users are billed for non-AdSense and non-Ad Exchange impressions whenever they begin to exceed the impression threshold.