It's not enough to just stuff your website with random adverts and hope to get money from clicks or views if you want to maximize your advertising earnings. Rather, you must collaborate with a trustworthy ad network that provides publishers with top-notch advertisements. The top publisher ad networks will be examined in this article along with an explanation of their benefits and advantages over rivals.
What is Ad Network
An ad network is a platform that links companies looking to advertise their goods and services with app or website publishers. The network's main job is to compile publisher ad slots and match advertiser demand with those spaces. Instead of spending a lot of time and energy making one-on-one sales pitches to prospective advertisers, it makes it simple for publishers to monetise their websites with adverts.
Ad networks used to play a crucial role in the world of digital publishing. They played a crucial part in the ad tech ecosystem by serving as a middleman between publishers and advertisers, saving them from having to sit down and negotiate each and every digital advertising deal.
They still do that, but the relevance of ad networks has started to diminish as programmatic advertising has gained popularity. Publishers are frequently searching for a more complete answer than just the more conventional concept of an ad network when they discuss ad networks. Every item on our list satisfies this prerequisite and provides a range of answers.
GOOGLE ADSENSE
Without Google advertisements at the top, no list of the best ad networks would be complete. Naturally, Google AdSense is much more than just an ad network; in fact, it's typically the best option for publishers to secure ad inventory on their websites. An earnings estimator that illustrates your potential gains upon adding AdSense to your stack is a useful item to consider.
Publisher Benefit
Because Google stays at the forefront of the industries in which it works, Google AdSense has developed into one of the top networks for linking publishers and advertisers in the online and mobile ad spaces. Google filters each and every advertisement, offers many customization options, and reduces the installation procedure to just adding a couple of lines of code to your site.
Google Adsense Review
Reviewers agree that AdSense is one of the most well-known and well-liked ad networks available today. At the time of writing, the ad network had an 8.6 out of 10 rating on TrustRadius, 4.2 stars on G2, and 4 stars on Capterra.
AMAZON
There are two methods that publishers can use Amazon Publisher Services' vast ad network: through Google Ad Manager for Unified Ad Marketplace, which is ideal for small to mid-size publishers, or by invitation only for bigger or enterprise publishers, and Transparent Ad Marketplace.
Publisher Benefit
With its broad ties with SSPs, Amazon gives you access to a wide range of buyers via a single ad network. It's simple to set up and maintain because Unified Ad Marketplace is connected via Google Ad Manager.
Amazon Publisher Review
The sheer volume of publishers using this technology speaks for itself, even though there aren't many independent review sites with software reviews. With Google's tools coming in second, this network is frequently a key element of any publication strategy.
ADROLL
AdRoll, a company that specializes in eCommerce businesses, handles a lot of marketing-related work for companies looking to increase their sales. AdRoll, as a publisher, excels in connecting you with advertisers who are eager to place tailored ads that are likely to result in sales.
Publisher Benefit
Scale is AdRoll's main advantage for publishers. This ad network connects with 70% of customers and generates over 1 billion recommendations for ad placement every day utilizing automation and enormous data libraries, drawing in premium brands willing to pay premium pricing for your premium inventory.
Adroll Review
AdRoll has an overall positive customer rating of 8.3 out of 10 on TrustRadius, 3.9 stars on G2, and 4 out of 5 ratings on Capterra. Reviewers who were positive tended to highlight AdRoll's low technical barrier to entry and retargeting capabilities. On the down side, some users complained that the UI was occasionally sluggish and unclear.
DIANOMI
Try Dianomi as an ad network if you're a publisher in the finance or fintech industry. For financial marketers, the network specializes in direct-sold native ad campaigns.
Publisher Benefit
atop its network of native advertisements. Direct-sold performance ad campaigns are incorporated into Dianomi with the potential to boost publishers' ad revenue. Additionally, the tool presents itself to advertisers as having connections to premium publishers; therefore, if you gain access to this network, you could be able to support that premium image you're attempting to push with more credibility.
Review
G2 was the only well-known software review website where Dianomi was actually present. The tool received 4.1 out of 5 stars there. Although the tool's native ad style and dedication to brand safety were generally praised by reviewers, some took issue with what they described as a "fragmented and archaic dashboard."
EPOM
Unlike many ad networks, Epom offers programmatic buying and selling solutions in addition to cross-channel commercial advertising. Although many publishers may find its programmatic ad network to be a good option, agencies are primarily served by its DSPs and white-label ad servers.
Publisher Benefit
Both entry-level and enterprise-level publications can benefit from this tool's comprehensive real-time analytics. Epom is also making significant investments in the creation of fresh, cutting-edge ad unit kinds, which frequently result in increased CPMs for the publishers that employ them.
Epom Review
One of the best-rated ad networks online can be Epom. It had 4.5 ratings on Capterra, a flawless 10 on TrustRadius, 4.4 stars on G2, and 3.9 stars on Trustpilot at the time of publication. Reviewers tended to dislike the user interface and the tool's lack of interfaces with other products, but they were in favor of the real-time analytics features and a large free trial.
GROUNDTRUTH
The focus of GroundTruth is on location-based advertisements. This specialty might be a perfect fit for some publishers' audience network and income objectives. Self-serve ad campaigns are another feature of the platform.
Publisher Benefit
In GroundTruth's location-based ad network, publishers who specialize in a given city, state, or area can find a wealth of opportunities. The tool may indirectly help publishers that want to work with larger, more lucrative companies because it has a tonne of case studies on its website that demonstrate how successful its services are for businesses.
Review
GroundTruth received 4.6 stars from Capterra reviewers and 4 stars from G2 reviewers, which is a somewhat lower rating. The most appealing aspects of GroundTruth seemed to be its user-friendly design and thorough instructions. The main drawbacks, meanwhile, seemed to be sporadic glitches and poor direct customer service.
